Mainor Business School has a new identity

Mainor Business School is on the verge of a new beginning. New more professional and substantial curricula and good regional scope has created a high-level content that clearly distinguishes the school among the rivals, signified by the renewed identity.
The content and the form are subject to evolutional development: being more emotional, aesthetic, comprehensive, international and highly qualitative.
The starting point of Mainor Business School's new identity is a pyramid - a symbol of development, aspiration, multi-facetedness and challenge. The pyramid, in the form of a triangle, was in the initial logo of Mainor Business School, ensures the sense of continuity of symbols.

A pyramid is marked as a three-dimensional ribbon, signifying a journey. Acquiring knowledge is a part of one's course of life, taking the learner to a new level of consciousness and self-evaluation. This journey is like a stepping-stone or ramp, uniting yesterday with tomorrow.
Mainor Business School comprises functional institutes, described a signal colour proceeding from the competency. The all-embracing roof level of Mainor Business School is the warm yellow colour, symbolizing freshness, friendliness, light and knowledge. Entrepreneurship is the colour of fresh green, IT is of light blue, management is of vigorous red and design dynamic violet. The system is created on an open principle, which enables to add other colours in future if necessary.

The basis of the graphical language of Mainor Business School is simplicity, emotionality and sketchiness. Facilitating and acquiring education is a complex and time-consuming process. Making complex matters simple, but retaining the required depth and personality, is an utmost challenge. One has to be as schematic and logical as possible:
In the graphical context it requires a clear and universal sign language and a context message as humane as possible.
Imagery denotes a human being in his/her natural environment. Mainor Business School is primarily a school where people learn and teach. Exposing them as they actually are - rather than reporting or posing - has an encouraging and immediate impact on everyone, who considers different options of further education.

Summary
The new identity of Mainor Business School makes the school more contemporary, open, internationally comprehensible and personal. The status of the school, pursuant to the image based on internal ambition, positions the school as the biggest and the most substantial private university in Estonian. It is the only true alternative to the state system of higher education.